From science fiction movies to real life,
those unattainable products full of imagination are becoming reality little by
little, and the emergence of many smart home system also makes us have more
vision for the future home.
For example, it is not uncommon now wall
bed, bed in bed, and even some beds can be controlled through the cell phone
terminal, open or fold, so that the small space to get a higher utilization
From a single smart speaker, smart door
lock, and then the whole set of smart home system, a password, a button to
achieve the operation, not only liberate the hands, but also make the home
become more intimate, so that our life can be more convenient and comfortable.
A. Home and technology are deeply
integrated, smart home ushered in the inflection point
According to the latest report of Navigant
Research, the global annual revenue of smart home platform is expected to grow
from $3.2 billion in 2019 to $14.3 billion in 2028, with a compound annual
growth rate of up to 18.1%, the development momentum of smart home is strong.
The integration of home industry and smart home can make the traditional home
enterprise renew new vitality.
Giants have laid out smart home, will also
bring consumers a better home experience
From the 2019 market size of each segment
in China, the original market size of home appliances, early development of
intelligence and high penetration rate, so the largest scale in the smart home
market, amounting to 282.2 billion yuan.
Smart connection control and smart home
security market size are located in the second and third place respectively, at
36.4 billion yuan and 18.6 billion yuan, smart home entertainment and smart
light sensing market size is 18 billion yuan and 9.9 billion yuan respectively,
and smart home energy management market size is the smallest at 7.8 billion
Smart home growth potential to
fragmentation devices, traditional home products to accelerate the intelligent
transformation, such as lighting, small and large home appliances. By 2021, the
growth rate of smart lighting will exceed 90% and the growth rate of smart home
appliances will exceed 30%.
The smart home ecological platform will
gradually unify from the underlying system to achieve multi-device
collaboration, seamless migration and articulation of application experience in
multiple devices, and low power consumption. It is expected that by 2022, 85%
of devices can access the interconnection platform and 15% of devices are
equipped with IoT operating system.
The application of visual and sensing
interaction in smart home devices will become an emerging growth point after
voice, and smart home devices will further develop towards multimodal
interaction. It is expected that 24% of smart home devices will be equipped
with visual or sensing interaction by 2021. The improvement of visual sensing
interaction technology is further catalyzing the development of movable
products in smart home devices.
The home interaction center is gradually
developing to a large screen, and devices are increasingly connected and linked
horizontally with mobile, office and car device scenarios. It is expected that
in 2021, smart TVs 65 inches and above will account for 33% and voice
assistants will be equipped with 68%; smart speakers 8 inches and above screen
will account for 40% of the market with screen speakers.
Connectivity is gradually emphasizing
convenience and spatiality, with WiFi, Bluetooth and NFC connections moving
toward automation and one-touch, and the emergence of UWB will create emerging
application scenarios for indoor directed connectivity and control. It is
expected that by 2021, 3% of smart home devices will be equipped with UWB.
The development of home interaction centers
will have higher requirements for the enhancement of computing power. As one of
the home interaction centers, the computing power of the large home screen will
be increasingly enhanced with the help of cell phones, the cloud and emerging
devices such as smart speakers.
Data privacy security will become an
important issue in the construction of major ecological platforms and an
important factor for users to buy smart home devices, offline voice and facial
recognition localization will develop rapidly.
Channel co-construction and scenario-based
marketing of IT vendors and traditional home appliance manufacturers based on
the platform will gradually emerge, not only to realize the cloud-to-cloud
docking of the back-end platform, but also from the front-end level of sales
will be given more attention to the landing.
Smart home will further penetrate to the
fourth and sixth class cities, and the vast space of the sinking market may
become an important part of the market pattern reversal. It is expected that
the penetration rate of smart home devices in Class 4 and 6 cities will reach
7% in 2021.
Environmental control class and
energy-saving scenario-based devices will usher in greater market space in the
industry market, especially in the long-lease apartment and high-end real
estate markets will continue to grow. Smart lighting is expected to grow 34% in
the front-end market, smart temperature control products will grow 26%, and
automation control devices will grow 31% in 2021.